When worn properly, red lipstick can make a lady look and feel sensual,
  feminine and sexy! However, if you happen to choose the wrong shade of red you
  can end up looking more like a clown than a vixen. So, be careful when
  choosing the right red lipstick for your skin tone.
  If you’d love to glam it up with red lipstick this season, use these helpful
  tips on how to choose the right red lipstick!
How To Test Red Lipstick Color at the Makeup Counter
  Unless you want to waste money on colors that just don’t work with your skin
  tone, it’s best to visit a cosmetic counter where you can actually try out red
  lipsticks before you buy them.
  Some drug stores will offer a color change policy, where you can bring your
  unwanted lipstick back with the receipt to exchange it for another shade. But,
  there are very few who do offer such a guarantee and many will only let you
  make one exchange per product, which can lead to difficulty if you swap for an
  even less flattering color the second time around.
  In addition, some brands like Revlon will offer you a color guide near their
  product display, to help you choose the best shade by skin tone.
  Trying the lipstick on is the best way to see how it looks. Attempting to rub
  it on your hand to test the shade is pretty pointless, as it will always look
  different on your lips. So, visit your local Clinique counter or department
  store cosmetics counter to test some shades out!
Matching Skin Tone and Red Lipstick Shades
  To start with, be sure you pick shades of red that complement and work with
  your skin tone. Your skin tone is either warm or cool, with cool skin tones
  often being paler and full of pink undertones. Warm skin tones are most often
  darker olive shades, with blue undertones.
- Cool Skin Tones: If your skin is a cool tone, be sure to look for reds with pink undertones. Many reds come in shades of Berry, Blackberry, Brick or Plum, which are ideal for cool toned ladies. Red with blue undertones are also known to have a visually whitening effect on your teeth, which is always a plus.
- Warm Skin Tones: If your skin is a warm tone, look for reds with yellow undertones. Many times you’ll find flattering red lipsticks in orange shades, warm shades, tomato red shades, brown based shades, golden shades or tawny shades.
  Some beauty experts will still argue the classic primary red lipstick will
  work on all skin tones, however!
Applying and Wearing Red Lipstick Without Looking Overdone
  While wearing the perfect red lipstick can make you look like a super sexy
  vixen in any outfit, it’s important not to go overboard with the rest of your
  makeup when you choose red for your lips. If you want to wear red lipstick,
  let it be the star of your face.
  Don’t try to do a dramatic eye with shadow or overdo it on blush, or you’ll
  look like you have far too much makeup on. Pair your red lips with neutral eye
  shadows, black mascara and thin liner. Add in a little blush that has the same
  undertone colors of your lipstick, but take it light.
  You can add a little glamour to your face with highlighter instead, so you’ll
  look radiant without looking like you’ve tried too hard. The color red works
  for any season, from spring to winter, so be sure to find a great shade that
  will take you through the entire year.
  Most ladies select red lipstick in the evening to feel glamorous, you can also
  choose to wear it for daytime hours. Just tone it down a bit. Layer your
  favorite red lipstick lightly over a sheer gloss, to make it less heavy and
  less dark.

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